Strivers' Row
Strivers' Row

Black Business Row

The Cause

It was only after intense research that we discovered August is National Black Business Month. In its 15th year, we immediately asked ourselves how this is not more widely known.

We were also stunned to find out that despite Black people making up 22% of the city’s population, only 3% of NYC’s businesses are Black-owned. And the situation is not looking up. NYC experienced a decline in the number of Black-owned businesses - around 30% - based on the latest U.S. Census Bureau data. It is one of only three major US cities facing downward trends.

Understanding the impact of successful Black businesses on the ability of the Black community as a whole to thrive, we knew we had to do something.


The campaign

We don't like to call Strivers "influencers," but it's undeniable they are an influential bunch. So, why not leverage that influence to increase awareness of National Black Business Month and highlight 18 Black-owned businesses in NYC, our first Black Business Row? 

Participants range from a bed and breakfast opened 23 years ago in an 1860s mansion to an eco-friendly laundromat-café approaching one year of business. There's something for everyone and all are offering great promos during National Black Business Month. Check them out here!

As you make your way around the city, be on the lookout for Black Business Row visuals on 200+ Links. Snap a photo if you see one and share with us using #BlackBusinessRow! And more to come!


PARTNERS


#BlackBusinessRow On Instagram

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